Party Express Bus operates a fleet of high-end busses designed to guarantee a great time en route to events. While working on their website, they asked us to help them create a design and logo that embodies their desire to both work and play hard.
The main concept of this design was PARTY! After brainstorming we knew we wanted a design that would entice a nightlife-loving crowd and really encapsulate the feeling of fun. To do this we decided on using a dark background, neon colors, and lighting effects. We created the bus graphic using a photo of one Party Express Bus’ vehicles and worked our Photoshop magic in order to make it look party-ready. The logo itself took a few iterations to get right, but after a couple of sketches we were confident that we had created something that both we and the client were happy with.