The Martens Companies is an organization comprised of five distinct real estate specialty companies. With such a large business collection, they approached us to help them design a single landing page that would link them all together.
Our starting point was oriented around creating a simple gateway page that would make it easy to navigate to each of the Martens companies. While the goal of the project itself was relatively straightforward, we decided to get creative to achieve the outcome. Instead of creating a static landing page with a simple link to each partner company, we opted for a tiled, dynamic layout that would display a different image and logo depending on which tile the mouse hovered over. Once the corresponding tile was activated, an entirely new background image would be revealed along with the details and logo of the company in question.
This method employed movement to capture a visitor’s attention and allowed them to get a detailed overview of each company without having to leave the landing page.