Buckley Industries has existed in one form or another for over a century – quite fitting since they’re one of our oldest clients. They approached us to help design a website that would help convey their age-old business sensibilities, but with a fresh look and modern interface.
This layout of this website posed a particular challenge, and forced us to think about how it would look and feel when viewed on different devices. The masthead, in particular, was one of the biggest hurdles. Since the image grows and the shape of the overlays move, we had to really consider how to keep the text and navigation menu above all of it legible. While it turned out perfectly, it was something we really had to puzzle over in the moment. It did, however, pave the way for a technique which we’ve implemented in designs for countless clients since.