Empire Truck Sales is a company dealing in new and used truck sales throughout Mississippi, Louisiana, Florida, and Alabama. They approached us to help them overhaul their website and various printed media designs.
Empire wanted us to create a design and branding that could be scaled across a variety of on- and offline mediums including their website, business cards, different types of brochures and adverts. To do this we started with the color scheme. After a few trials, we settled on a black, white and grey base that also incorporated bright red for a bold finish. This was then expanded into different designs that fit the dimensions of the various different mediums.
With regards to the website design, Empire also wanted SEO to be a top priority. To accommodate this we included a lot of space for text on all pages. This way they would be able to include as much as SEO-optimized text as they needed while still enjoying a clean and professional-looking design.