Buddy Ramps is a company specializing in custom ramps designed to help dogs and other pets access vehicles more easily. They approached us to design a logo and brochure which would help customers easily identify them and demonstrate how their products work.
Designing a logo can often be a challenging process. The logo, after all, has to encapsulate a business’s entire mission and values at a glance. With Buddy Ramps, we wanted to design a logo that incorporated both the product and the client name. It took a few iterations, but eventually, we settled on a design that was balanced, aesthetically pleasing and instantly conveyed what their products can do.
With regards to the brochure, we used both materials provided by the client as well as some of our own shots of the product. On each spread, we drew attention to the product by using large, eye-catching photos of the ramps in action. We created the textures, transparent layers and gradients of the pages in order to impart subtle detail and depth without overwhelming the images. We also added context by using a few images of the cutest dogs that we could find.