a.school (pronounced ay-school) is a school administration and management app. After creating the app itself, we went to work building an intuitive website, logo, and brand with the aim of bringing schools, administrators, students, and guardians together in one location. We opted for a simple logo that would give their brand an immediate, striking presence and a matching color palette. Like a school, we wanted the design to be somewhat playful, but still extremely functional. We led the design of the website with a copy-first approach, outlining all of the pertinent features and important functions that readers should know about the app.
Ultimately the goal was to build a site that not only conveys the complete functionality of the app but gives a.school the tools to effectively grow their digital learning community.