I’m Nobody, Who Are You: The Power of Understanding Your Brand

The Power of Understanding Your Brand

Look around you. Everywhere you go, every single advertisement or logo or shoe or movie or poster or postcard you see has a story to tell, and that story is what draws you into the brand. If you don’t understand your brand, your values, or your customers, it’s going to be difficult to create a cohesive message (and it’s going to be even more difficult to analyze your results properly).

Make Up Your Mind

The power of your brand will come in its ability to generate one idea and one “self” across multiple platforms. Whether you’re sending out emails, meeting people at work events, or passing out business cards at a conference, you want to stay centered around what your brand’s goals are.

Uncover Your Inner Brand

Unlocking your brand’s power will come after quiet reflection, a lot of questioning, and perhaps a few really big cups of coffee.

Design is the practice of intent. It is being able to fully consider what we want to bring into being as the first act of creating it. The creation process is managing the tension between what we intend to create and the current condition we are in in relation to this creation. If we consider the “why” behind what we are doing, then we want to be able to create a brand to convey this in support of the “what” we are creating. The brand development process is vital to drawing this out. – Peter Ruppe in an interview with Rising Above the Noise

Brand Flexibly

Your creating a brand for forever right? You want something that can continue to grow and change for the next 10, 20, 30+ years. You want to ensure that your brand is able to be adjusted. This has more to do with your ideas than your brand’s “face,” but it’s still an important lesson. If you create a brand that is too rigid, too set in one time period or niche, or too exclusive, it might not be able to grow as your customers do.

Take it Home

Our best advice is not to rush it. Take your ideas home with you. Sit on them a bit. Let them grow organically as you develop other aspects of your brand. You don’t have to have everything figured out all at once, and sometimes, the most genius ideas come when we least expect them.

Albums We’ve Been Digging in March

EM-Playlist

A lot has been going on around here! We’ve been designing logos, updating some websites like Samuel B. Roberts, working on some email blasts for Stribling Equipment, working with Scooper Joes on getting some new flyers created; and we’ve been communicating with clients via our new email, which we’re endlessly excited about.

In between client work, playing with our new babies –did you know the work we do at Entermotion is paying for 3 new lives out there in the world? How great is that?– and reading some of our favorite blogs and blogs and more blogs, (did we mention we love blogs?) we’ve been digging on these new albums.

 – Tiga: No Fantasy Required
–  Kendrick: Untitled Unmastered
–  Lapsley: Long Way Home
–  Wolfmother: Victorious
–  Polica: United Crushers
–  Emily Wells: Promise

Correspondence Is Our Jam

If you’re our client, it’s highly likely that you know that anyone who answers the phone here at Entermotion knows all about your project. It’s something our small team prides itself on… plus that’s just how invested we are as a group. But we don’t think that mentality should pertain just to phone calls. So we’re taking the team approach to emails as well to make sure our clients get the best, most timely response possible.

Moving forward, you’ll have access to the entire Entermotion team just by emailing hello@entermotion.com. Whoever is available at the time and whoever is most familiar with your project will hop in and correspond with you. So you might chat with one of us one day, and another of us the next! We all love you equally.

We’re not saying you’ll get instant gratification (we’ll try our best to be quick!) but we refuse to let meetings, long phone calls, and time off get in the way of getting you answers. Because correspondence has a huge hand in making our world go round, and as our client you’re at the center of said world.

So go ahead, update your address book. But before you do, hit play on this bad boy for some background music. Then go do something creative to make yourself feel better…

February Roundup

Happy March!

While it’s still pretty chilly out there, things have been warming up in the EM offices, and we’ve been working on some great projects recently!

We recently launched WorkWell’s new website, where we got to play with fun illustrations, animations, and new design elements. We also wrote a blog about our process and, since we launched, we’ve been working on getting and staying healthy in the office as well!

We launched Health ICT’s new website, where we went wild over new icons, funky colors, and the watercolor background of our health class dreams. We documented some of the process here.

We’re working on some new projects and getting excited about some new March redesigns that we have in order. If you have some news to share with us, email us at info@entermotion.com so we can celebrate with you.

Spotlight on WorkWell KS

Promoting_Worksite_Health_in_Kansas_»_WorkWell_KS_-_2016-02-22_09.20.45

WorkWell, a Kansas-based initiative dedicated to getting businesses to work healthier, came to us about redesigning their website, and we were ready to get moving! Because they help people get active in the workplace, we knew we wanted to create a fun and bright site that would incorporate a variety of moving elements.

Goals

WorkWell wanted a corporate site that would lay out their information so that users could navigate it with ease, but they also wanted to make sure that their content and resources were both fun and accessible so that businesses would be as excited about their initiative as they are.

Study

Calendar

Home_»_WorkWell_KS_-_2015-11-30_15.30.54

WorkWell leads a variety of events in the Kansas area and beyond, so we had to make sure their events were highlighted right off the bat — we placed these on the homepage so that employers and team members could find upcoming events. We incorporated blue accents around the dates with events so that users could easily scan in order to find events that suit their needs and their timelines.

Colors

WorkWell-swatches

Accents and Font

Home_»_WorkWell_KS_-_2015-11-30_15.34.03

We incorporated spherical designs throughout the site to reflect WorkWell’s dedication to wholesome wellness.

We’re excited to see how many people get active with WorkWell’s new site! Check it out here.