Why Custom Built is Better



It’d be easier to purchase a premade product or website. It’d be easier to throw your information into little boxes that look just like the other little boxes everywhere. It’d be easier to purchase a template or website building program instead of getting a custom-built site. But just because something is easier doesn’t mean it’s actually better.

Why custom-built sites are the way to go.
There are a few reasons why we prefer to go with custom-built sites instead of working with drag-and-drop layouts.

Your brand’s preferences will be taken into account.
Getting a site custom built means you get to show off a part of your brand. When you work with a web design firm, you can incorporate small details that would get overlooked while using a template.

Custom-built sites can incorporate little accents that refer back to the larger symbols in your brand. This type of attention to detail creates cohesion that can only be found when a company takes your goals, mission and preferences into account.

A custom-built site will save you money.
Think about what happens when you put content into a template. It will probably look okay for the first few weeks. Then you get more new content to add, and so you put it in its separate slot. Then your boss calls and sends you 5 new documents to insert. Now you’re running out of space. So you search for a new layout or template that can house these documents, but in the process, you lose 10 hours and screw up the way the content is ordered. If you had gone with a custom-built site from the beginning, you would have been able to save money (and time…and energy!) in the long term.

A custom-built site means you get to decide.
While custom-built sites might involve a bit more research (i.e. you have to think about what you like and dislike), you get to have control over your image.  Do you want users to be able to search your stock and order items directly from your site? Would you prefer to incorporate a custom font or graphic? Custom built means exactly that — a design team will listen to your goals and preferences and will create a website based on your specifications. No matter what your needs are, it’s simply better to manage them by getting a website custom built.

Working with a web design firm is like having a personal design team at your fingertips. They can make pretty much whatever you ask for. It’s a good idea to think of some specific questions to ask before you hire a firm, so take some time to think about your needs and wants before you find a design partner.

Spotlight on Brand Plumbing


Brand Plumbing has been providing plumbing solutions to the Wichita area since 1981, and we were excited to design a site that would show off their services and advance their mission — to provide reliable and trusted plumbing services to the Wichita area.


Brand Plumbing was interested in both showcasing their plumbing services and providing educational resources to people in the Wichita community. Instead of creating a traditional corporate website, we wanted to create a bold site that would present their services alongside their educational resources.



We pulled from Brand’s logo to create a website that would be informationally sound and aesthetically cohesive. We paired a diamond motif with deep ocean blues, light blues, and dark brown hues in order to create a graphic website that would evoke water imagery. The diamond reflects the clarity and transparency of Brand Plumbing and the wisdom of Brand’s plumbers.


brand font

We chose Steelfish font for the headers because we wanted something bold and cool that would pop off the ocean blue background. The paragraph text is Lucida Grande because we wanted to create a light and complementary texture between the two fonts.


All of Brand’s information is now easy to find and properly located. We created space for their blog so they could record and present their best plumbing advice without interruption, we ensured that their logo was a darker hue than the rest of the content for easy navigation. Check out their full site here.

Check out our portfolio here.

3 Tips on Client Communication – Enter the Archives

We keep hearing that companies need to figure out how to communicate effectively with their clients, so we wanted to recap some of our favorite communication tips and trips from the Entermotion blog. Enter the archives:

What we can do to fix this.

Next time you’re in a communication rut with a client, ask yourself- how can you fix it? What could you have done earlier on in the process to avoid it in the first place? Look in the mirror to find the problem, and know that at the end of the day, you truly did everything you could to prevent communication errors. It’s a good feeling.

Be part of a team.
Our outlook on client relationships is that of a partnership. To us, teamwork means using everyone’s expertise. The client knows their product best- we know design best. Our best work comes from a relationship where this is understood and we can use our creativity to make something great. This situation doesn’t always happen easily, though, and sometimes the whole thing requires a gentle nudge in the right direction.

Get real. Honesty is good. Customers believe and trust it. There’s no better way to build a relationship with them than by being yourself. Beyond that, there’s one last thing. When your customers see how much you care about your own business and reputation, they’re receiving a very strong message about how you’ll care for their business and reputation. When actions speak louder than words, custom built is the only way to go.

Remain open.
We take on each project with a case-by-case mentality- and explain things to the client as we go. The majority of the time, this process works well; it gives us lots of opportunities to communicate with the client, and it gives the client opportunities to trust us.

Understand Your Customers to Gain Sales

No matter what your end goals are — improve sales by 10%, increase your profit margins, or create long-lasting connections with customers, you need to do one thing: understand what your customers want. Once you understand what your customers want, you’ll be able to gear all of your interactions towards that end and while you’re increasing sales, you’ll be able to simultaneously keep your customers fully engaged in your brand.

Understand Your Customers

There are a variety of methods that you can employ to understand your customers better.

Tracking customer involvement is one way to understand your client better. Many leaders like to track their clients’ purchasing decisions, while others like to go through the purchasing process themselves. Either way, when you can see how your customers make their purchasing decisions, you might be able to make it easier for them to check out products, add items to their shopping cart, or incorporate promotions and sales into their buying cycle.

Creating customer surveys can help you understand what your customers want. Do your customers prefer a fast shopping cart and weekly emails? Do they prefer to be contacted via social media outlets like Twitter and Facebook? Do your customers want ads sent directly to their emails? When you create customer surveys, you can receive accurate data that will help your company make stronger decisions and, ultimately, gain more sales.

Tracking email and social media involvement can help you uncover how your customers prefer to interact. Once you know your customers’ preferred method of communication, you can promote your brand and connect with your clients the way they want.

Reliable Communication Matters

Once you understand how your customers function, you can start to communicate with them reliably and compassionately. Sometimes, an email isn’t enough— it could be that the single phone call or handwritten letter makes the difference. When you show your customers that they are important, and more importantly, that they are worthy of your time, they will be more likely to come back in the future. According to Gallup, when your clients are fully engaged with your product or brand, they’ll be more likely to stick with your company or product:

a customer who is fully engaged represents an average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer. In stark contrast, an actively disengaged customer represents a 13% discount in those same measures.

Mini-Mac Spotlight

When Mini-Mac, a Wichita-based spacer manufacturer came to us about creating an entirely new website, we were excited. It was their focus on transparency, reliability, and integrity that drove our vision for this site’s copy, design, and aesthetic.


Mini-Mac has been locally owned for over 45 years, so we wanted their website to have a bit of the family-oriented feel while remaining classy and minimalistic.



Because this is Mini-Mac’s first site, we knew we needed to incorporate a flawless design that would include both their history and their extensive product line.

mini mac 2


Mini-Mac values transparency and education, so we developed a search tool that would allow customers to receive updated inventory information. We also wanted to promote Mini-Mac’s educational spirit by incorporating a list of resources to help prospective buyers. Everything on this site– from the down-to-earth copy and the easily searchable directory to the updated resources and the spacious aesthetic is geared toward educating and informing prospective buyers so they can receive friendly, reliable information about the spacers they need, quickly.


We were inspired by the cool metallic nature of the spacers, and we wanted to create a site that was as flawless and well-rounded as the spacers that Mini-Mac manufactures.



We shift between slate gray, blue and white to mimic the sheen of the NAS42 and NAS43 spacers and to provide a boundless quality to the site.



We chose Univers LT because it’s lightweight and approachable, yet still serious.

Trusted. Reliable. Honest.

We loved the challenges and opportunities that occurred during our Mini-Mac design, and we’re excited to see what the next 45 years will bring for them! Check out Mini-Mac’s new website here.