Do you know what your most popular landing pages are? If not, we’re going to suggest you log in to your Analytics account and take a look. If you’re already aware of which pages your visitors frequent most often, are you doing everything you can to make them want to take their coats off and stay awhile? Maybe even nudge them toward a conversion?
Here are a few things you can review on your landing pages to make sure your captive audience stays that way.
Is Your Landing Page Content Easy to Read?
Let’s face it. Nobody wants to read five big ole’ long paragraphs of text… except maybe your mom. Make sure to keep the content only as detailed as it absolutely has to be. There’s a time and a place for the fine print, but when you’re trying to capture someone’s attention, putting a lot of words in front of them probably isn’t the best way to do that. So break the content on your landing page up in to smaller paragraphs and use subheads for easy scan-ability.
We’ll Ask You Again: Is Your Landing Page Content Easy to Read?
Making sure your landing page content is formatted in an easy-to-read manner is only the first part of the question. The second part is whether or not the majority can understand what you’re telling them. Did you know most Americans read at only an 8th grade level? Don’t miss out on potential customers because your inadvertently talking over their heads. (more…)