Spotlight on Cornejo

Visionary. That’s what we think of when we think of Cornejo, a company with a variety of subsidiaries, plants, and locations. What sets this company apart? Well, everything. They’re long lasting, involved in the community, and they seek to engage with the environment in sustainable ways. Their team is large. Their goals are large. And their excitement is immense. So what did that mean for us? It meant that we had to create something that was truly powerful, but subtly so.

If you look at concrete being poured, asphalt being laid, or buildings being demolished, the first thing you think of probably isn’t peaceful. But there is something peaceful and even beautiful about a company like Cornejo & Sons — they take one structure, piece of land, or space, and they transform it based on rigid expectations and goals. And they sort of do it all with ease. We think that their video masthead, the almost invisible vignette, the scope of the site, and the colors we incorporated point to just that — subtle, powerful beauty.

Conejo_home

We’re not trying to toot our own horns or anything, but we think it’s important to discuss and explore the process. Normally, that process starts with the bigger picture and trickles down to the final product.

We sort of like to follow this advice from Petrula Vrontikis, a graphic designer: “Practice safe design: Use a concept.” –  (via Skill Crush).

We all know that aggregates are powerful and essential. We tried to distill that idea down into a site that would have multiple moving parts that all work together to create one well-organized final product. A site that would allow Cornejo and all their subsidiaries to present themselves as the powerful team that they are.

For One, For All, For Better

We like pushing ourselves a little bit more with each project, and we’d like to think that we pushed ourselves a bit with our video editing experience and our ability to compress a concrete ton (get it?) of information into a site that would be easy to navigate and not coarse to look at. Sorry for all the construction jokes…

And let’s face it…we got pretty excited about color correcting the images so they were a bit closer to the logo. Sometimes, it’s the little things that really get us pumped. We were excited that we got to work with Hanson & Wright, who managed, planned, and coordinated the project and the project resources, and Copp Media, who handled all of the SEO details and worked on social media and architecture with us. Check out their new website here.

Jingle Bells, New Year, and…Naps?

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It looks like the holidays are upon us again! We’ve had a great 2015 at Entermotion — we’ve worked with amazing clients, we got to spend time doing what we love, and we worked on some exciting projects. We’ll be taking a little break for the holidays, and we’re excited to spend some time with our family and friends, eat some holiday treats, and maybe even take a nap or two.

We’ll be out of the office starting Thursday, December 24th, but we’ll be working hard on your projects again starting Monday, January 4th. We’ll be getting back to emails on the 4th, so if you have an emergency, email us at info@entermotion.com and note it in your subject line.

We hope you have a happy holiday season, and we’re excited to see what 2016 brings!

Happy holidays!

-Entermotion

Cool Causes to Support During the Holidays

The holidays are here! Woohoo. In between frosting the windows and hugging your friends and family, you might want to consider giving to some cool causes. There are so many causes to support, and each company has their favorites. If you’re scratching your head about who to support this year, check out some of our favorite tech, arts, and local causes this year.

  • Wikipedia runs without advertisements, and as a non-profit, they rely on donations to keep going.
  • Child’s Play What? A company that donates video games to children in hospitals and domestic violence centers. We’re for it!
  • Barefoot College works with marginalized women in order to provide opportunities that will improve their education, self-respect, and lives.
  • Big Dream Movement although there isn’t a spot to donate, you can email the Big Dream Movement to see how you can get involved. The Big Dream Movement supports girls breaking into STEM (science, technology, engineering, and math), and they back it with Big Dream, a documentary that follows the lives of young woman interested in STEM.
  • Coders 4 Charities is awesome. They pair coders with causes that need coders. It’s simple, it’s awesome, and it is a good cause. What more could you want?
  • Common Sense is a cool company based in San Francisco that is spreading unbiased tech knowledge to kids, schools, and families.
  • DAPCEP provides educational programming to underrepresented kids in Michigan.
  • Public Art Fund is an NYC-based non-profit that brings free installations to New York City.
  • World Wildlife Fund has a mission to conserve global resources and protect endangered species.
  • Sierra Club has a large mission: to protect the planet by leading a variety of programs dedicated to eliminating pollution, protecting wilderness and parks, and by supporting adventurers everywhere.
  • Coral Reef Alliance improves reef management, reduces threats to reefs, and ensures sustainable tourism.

Wichita Based

  • Arts Partners is another Wichita-based non-profit with a big heart. Their goal is to create a partnership between schools, artists, and local cultural organizations so children can receive a fuller arts education.

Illustrated Guide to Working with a Design Firm

You have a great business. Woohoo! You’ve done the case studies. You know who your target market is. You’ve shared the idea with your mom, and she loves it. What’s next? Well, you’re probably going to need a website. Instead of trying to go at it alone, a web design firm can help you make better design decisions and can design solutions for a wide variety of problems.

Why It Matters
Need an application for your online store? Got it. Want a site that’s modern and a little funky? Got it. Want something corporate and sleek? Yep! A design firm is going to be able to concentrate all of your goals and visions and web-design dreams into one perfectly functional and aesthetically pleasing web package. But some design firms can only do some of what you need, so it’s important to find one that works for you. Choosing a design firm should not be overwhelming! It can be a fun process where you can discover a company or a team who acts like an extension of your own.

Review our illustrated guide to see some steps to take when choosing a design firm.

Illustrated Guide to Working With a Design Firm by Entermotion

*Review things to ask your design firm.

Good luck!