Make the Most of Landing Pages.

Do you know what your most popular landing pages are? If not, we’re going to suggest you log in to your Analytics account and take a look. If you’re already aware of which pages your visitors frequent most often, are you doing everything you can to make them want to take their coats off and stay awhile? Maybe even nudge them toward a conversion?

Here are a few things you can review on your landing pages to make sure your captive audience stays that way.

Is Your Landing Page Content Easy to Read?

Let’s face it. Nobody wants to read five big ole’ long paragraphs of text… except maybe your mom. Make sure to keep the content only as detailed as it absolutely has to be. There’s a time and a place for the fine print, but when you’re trying to capture someone’s attention, putting a lot of words in front of them probably isn’t the best way to do that. So break the content on your landing page up in to smaller paragraphs and use subheads for easy scan-ability.

We’ll Ask You Again: Is Your Landing Page Content Easy to Read?

Making sure your landing page content is formatted in an easy-to-read manner is only the first part of the question. The second part is whether or not the majority can understand what you’re telling them. Did you know most Americans read at only an 8th grade level? Don’t miss out on potential customers because your inadvertently talking over their heads. (more…)

  • 1/25/13

3 Ways to Optimize Website Content.

Did you know Google’s algorithm uses more than 200 elements to determine a site’s ranking? That’s 200 things that could improve (or hurt!) your search engine results page standings. You don’t have time to go through each and every one of them, so we thought we’d break it down and hit on an easy one. Let’s kick off with how you can optimize website content.

When Google crawls your website, it’s trying to determine what the site is about. The bots check each page for relevance, making sure the content matches the overall purpose. The more closely related the two are, the more positively Google will view your site. Here are three ways you can tweak your content to help you stay on Google’s good side.

Bold and Italic Content

A lot of people don’t know this, but if you place text in either bold or italics, Google pays special attention to it. Now, we are not recommending you put your entire site’s content in bold and italics, but an important keyword or phrase will earn slightly higher emphasis. This will help your keywords stand out, therefore improving the overall relevance of your site. It might be low on the algorithm totem pole, but it’s there and we don’t think it should be overlooked. (more…)

Entermotion Holiday Hours

Some thought today would never happen, that it would be the end of the world. The sun rose right on schedule, though, and today the only thing we’re celebrating is our last day in the office before holiday break.

We’ll be out of the office the week between Christmas and New Years. We’ll be hanging out with friends and family, and enjoying a little downtime. Our office lights will be turned off, but that doesn’t mean we won’t be around to help with emergencies should they arise. Send us an e-mail, and we’ll do our best to get you taken care of.

On that note, we wish you all a very Merry Christmas, and a Happy New Year.

Cheers!

The Story of Dinkey.

Entermotion Logo“What’s the Donkey all about?”

It’s true. We designed our logo to be a conversation starter. When people ask us about it, we get a little fluttery inside because we know it’s working exactly like it’s supposed to. But over the years, it’s become so much more than that.

What our logo stands for is still the heart and soul of everything we are today. So when someone asks us what it means, we exchange sideways smiles, and launch into the story behind the mark that defines our happy little studio. So here it is.

To get a donkey to work hard, you dangle a carrot in front of it. The carrot is what makes the donkey move… that’s what drives it to take action. We realized that as a design studio, we provide that which drives the consumer to do the very same thing. We put projects out into the world that help persuade people one way or the other. We help them decide how they feel about certain things – all based on the way we present it. We love the task, but it’s not always an easy one. In fact, it can sometimes be a pretty stubborn process…

So how come the carrot isn’t our logo, you ask? There is an unmistakable, undeniable quality about the donkey that we identify with more so than the carrot. That donkey is stubborn. It is capable of really laborious tasks, and will stop at nothing to get to its carrot. We’ve dedicated our lives to persuading other people to feel a certain way, and like the donkey, we’re stubborn in our efforts to succeed. Dinkey (yes, that’s his name) reminds us of our mission every single day. We don’t see ourselves in the eyes of the carrot… we see ourselves in the eyes of the hard-working donkey, who forges through mud, tall grass, and carries heavy loads to get his reward.

So there. Now you know the story of the Entermotion logo. Carrots are rewarding, donkeys are hard-working, and we labor tirelessly so our clients can elicit emotion from their customers. All in a days work.

Your Business Only Needs One Thing.

If you don’t do this one thing, your business will never get off the ground. This one thing is the product of all the idea sketches in your notebook, and the conversations you’ve had with your friends about your big plan. It’s the culmination of all those nights you sat straight up in bed with a solution to your problem.

We know. You’re secretly terrified your idea will fail. If you weren’t, we’d be worried something was wrong with you. Just wait. Are you ready to hear the one thing your business needs?

A beginning.

That’s right. You’ve done the prep, you’ve done the preliminary research. Setting your fantastic plan in action is your next move, or your project will go… nowhere. We don’t want to see that happen. We want to see your turn your big idea into reality. We’ve worked with lots of small businesses trying to get started. Talk to us. Tell us your goals -  we can help turn them into a reality. Do you need a website? Business cards? A logo? Someone to write a pitch to a publishing house?

The story of your business is waiting to be told. The beginning of every story has to have a fantastic hook – let us help you develop yours.