“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” – Walt Disney
Just because your company is where it is now doesn’t mean it will be there next year … or in two years. You’ll grow, you’ll add employees, you’ll add departments, you’ll expand your target audience. Maybe one of those things – maybe all of those things. The website you have now might be perfect for today, but who’s to say you won’t outgrow it? You might decide you want a virtual portfolio, a blog, or an entire online store. That’s perfectly normal, and a fabulous problem to have, but it can get expensive if growing means you have to build an entirely new website each time.
Just like women’s clothes, websites are NOT one size fits all. A package deal might sound good on the surface (“look at all those features!”) but don’t judge a book by its cover. Your initial excitement over all those features will probably turn into confusion, or frustration when you realize you only use a core few of them and the rest are baggage slowing your system down.
We believe in a custom-made web presence, so we are of the opinion that you should pay for only what you need. It’s why we build websites around the idea that building a strong foundation is key – additions are easy after that.
Along with being able to add features like a blog, e-commerce and photo albums, here are some other things you should think about to make sure your website grows right along with you. (more…)