Give And Receive Through Visual Design

This literary gem from illustrator Leeandra Cianci beckons a backstory. It was featured on Explore, a ”discovery engine for meaningful knowledge.” The map re-imagines Manhattan as the setting of various scenes from film, literature and comics.

Click to view up close

Click to view up close

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This Evolutionary Theory Might Explain Why We Prefer Glossy Things

Yes, the research is dated a couple years, but the general appeal of shiny things might be instinctual.

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Apple’s iPhone 5C billboards look like enormous pieces of candy…

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Our Work was Featured!

blog-jubilationsWe love showing off our work every now and then. This logo we did for Jubilations was featured in Design:Logo in late 2013. Makes us proud!

Don’t Do it Alone: How to Update Your Site

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We know that to keep a successful business running, you have to do a lot of planning. But that’s why we’re here! We’ve created some ways to update your site.

You can use CMS to tweak a few words or you can use it to recreate your entire web presence. We created a CMS information page to help you decide whether it’s right for you.

It’s not enough to have an easy-to-follow CMS-created webpage; you need to have real content that your clients want to read. If you’re too tired or busy to create the content yourself, we can help. We make it easy to personalize your website.  Many people think that having web content is enough, but your readers will be able to tell the difference between human created copy and copy that only focuses on keywords. Let’s look at an example of robot-like copy:

Three-dimensional pools will fill all your water needs. We know you like to swim, dive, and jump, so why not jump into summer with [Name of company's products]? We use state-of-the-art technology to provide one-of-a-kind service. We know you’re going to love it!

Have you ever heard someone say in conversation that they have three-dimensional pools? If not, why is it in the copy? What does one-of-a-kind service look like? Despite the cute and catchy puns, the copy above lacks one important aspect: emotion. Once your customers read that web content, they’re sure to leave your page immediately for another, more down-to-earth website.

Getting web content that reflects your real life business in a real life way is necessary to creating a website that will attract (and keep) customers.

Jingle Bells, Snow and Holiday Hours

We’ve had a really fun year here at Entermotion. We’ve worked with some amazing new clients, and even grown our team a little bit. We can’t believe how quickly 2013 has come and gone, but we’re excited to celebrate Christmas and welcome 2014 with open arms… and some time off.

We’ll be out of the office beginning December 24, returning January 2. We might be a little slow responding to emails, but if it’s an emergency we’ll do our best to make ourselves available.

We’ll spend our break hanging with friends and family, and probably diving into those personal projects we never seem to have time for. Here’s to hoping you enjoy every minute of this holiday season, too!

- Entermotion