Let’s pretend you work for an internal marketing department. Your responsibilities range far and wide, and it’s possible you’re not super-human enough to be an expert at everything. In a dream world, you’d have an extra set of hands (or five!) to help you pull together projects when the only other option is to tell your boss it can’t be done. You’d have a secret weapon of sorts…
Small design studios like us are perfectly positioned to be your secret weapon. We work with a lot of small business owners, but we also work with marketing departments of bigger companies. Our sole job is to help make you look amazing. Let’s look at how we do it, why we do it, and why we don’t care who gets the credit.
How We Do It.
There are lots of situations where having a standby studio can help save the day. Here are a few we see quite often:
It’s Monday, and you just found out you have a deadline of Friday to put together an entire campaign, social media integration and all. Your usual turnaround time for something like this is three weeks, and you’re not sure how you’ll make it out alive. So you work your tail off: through lunch, nights, the works. It’s starting to look possible, but you don’t want to sacrifice quality because you’re working at twice your natural speed.
You call your design studio and explain your situation. After all, web design is what they specialize in, and they already handle most of your website. You need help with the landing page, so you send them the specs, and graphics you already have. What would have taken your team several hours to put together only takes the studio a couple, and you already know the quality is going to meet your standards. Plus, because you have a good relationship with them, they’re willing to squeeze you into their workflow. Suddenly your deadline doesn’t seem like the end of the world, and you’re not worried about putting out subpar material because you were under duress… (more…)