17 Questions to Ask Before You Create a Content Strategy

Creating a content strategy is all about figuring out who you are, who your audience is, and what type of content you want to create. To begin, you might want to ask yourself the following questions.

What is the biggest selling point of my brand?
Who are my competitors?
What is my story?
What sets my brand apart from other similar brands?
What solutions does my brand create?
What are my goals?
Who is my target audience?
What is the tone that my audience would most appreciate?
What does my audience do on a day-to-day basis?
What is going to keep my audience engaged?
What keywords are relevant to my industry?
What sort of time do I have to create unique content?
How much time can I spend brainstorming content?
What days of the week will my posts receive the best feedback?
How early do I want to start promoting content?
What type of feedback do I want from my readers or clients?
What form do I want my feedback to be in?

These questions will help you begin to think about your content strategy in a more focused way.