Your Blog Wish List
We’ve all been there. It’s 3 p.m. on a Friday. You’ve been working since 9 a.m., and the idea of creating blog content seems just about as fun as cleaning the toilet with a toothbrush. You realize that you need strong blog content to gain and keep your clients interested, but what should you do if you hate writing content?
The first step you will need to take is to write or outsource content. If you hate writing blog content, your readers will be able to tell immediately. You won’t be engaged or engaging, and your readers will slowly fall off. Now, you don’t have to blog every day, but you should try to create a weekly and monthly blogging plan so that you can outsource if you need to. Allowing content writers to create personalized or targeted blog content will allow you to focus on other parts of your business. So the first item on your wish list should be to find a blogger.
The second item on your wish list follows naturally from the first: create and organize your blog content. We love using the Jumpchart app that we created because it makes it easy to collaborate on projects. If you hire a blogger or decide to do it yourself, the second item on your blogging wish list should be Jumpchart. It doesn’t matter how compelling your blog content is if you can’t keep track of your blogs. Once you create a Jumpchart account, you will be able to track updates, liaise with your authors and web developers, and set up weekly or monthly blogging goals.
The third item on your wish list has less to do with organizing and writing, and more to do with design. You may have awesome content, but you need to have a great way to show off that content. Having a well-designed website will ensure that your content gets read and that you get more clients. Once you decide on a design firm, you should check out our post on things to ask your designer or design firm.
The last thing you should do is congratulate yourself. Running a successful blog or website is hard. You’ve put in the hours, found a blogger, organized your blog content, and set yourself up with a solid designer. The work is far from over, and every day is going to bring a new challenge, but to really see your blog’s success, you have to step back and be proud of what you’ve created. If you aren’t proud of your work, no one else will be.