Newsletters are great tools. They help people get the information they need quickly, but how long do readers usually spend on an email? You tell me. How many emails do you get on a daily basis? More than ten? More than 100? More than 500? No matter the amount, you probably don’t read every word in every sentence of every email. You probably don’t even read most of the words. I bet you just scan the email for the important parts.
But how do you know what’s important? You don’t, but the person creating the email should. Here are some tips that you should employ while writing email newsletters.
- Your headline should be the most important part of your emails
- All important information should come early in the content
- Bullet points will help your readers quickly scan emails
- Be clear. Marketing Sherpa’s study showed that emails with clear (as opposed to clever) headlines were opened more
- If it’s easy to read, more people will read it
- Actionable language will help your readers know what to do
- Keep it simple
- Include links to social media
Remember to always keep your goals in mind. If you provide well written, consistent, and readable newsletters, your customers, clients, and friends will usually open your emails and spend the time reading them. In addition, no matter how good your content is, if you don’t have eye-grabbing visuals and an appealing aesthetic, the chances are your readers won’t open it. Make your email newsletter something you would want to open and read, and you’ll never go wrong.