Inspiring Mission Statements

Writing an inspiring mission statement can be difficult, but we scoured the web to find some of the most inspiring mission statements that we could. Notice the lack of jargon and the incorporation of clear and truthful information.

Pinterest: Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you.

Quirky: We make invention accessible. We believe the best ideas in the world aren’t actually in the world…they’re locked inside people’s heads. We exist to solve that problem.

Poppin: believes you should be able to surround yourself with objects of beauty everywhere you go and in everything that you do. Whether you are making grocery lists, taking notes at the latest TED conference, or pitching the next big account, you should be able to do it with a smile and style. This is why we exist.

Google: Google’s mission is to organize the world’s information and make it universally accessible and useful.

BOMB Magazine: has been publishing conversations between artists of all disciplines since 1981. BOMB’s founders—New York City based artists and writers—created BOMB because they saw a disparity between the way artists talked about their work among themselves and the way critics described it.

Apartment Therapy: We believe:  A calm, healthy, beautiful home is a necessary foundation for happiness and success in the world. Creating this home doesn’t require large amounts of money or space. It requires inspiration, connection to resources and motivation to do something about it. The basic elements of good home design can be learned and achieved by all. Simplicity and luxury are not mutually exclusive.

Writing a mission statement doesn’t have to be scary or time consuming or fearful. We like to go by what Ben Franklin said:

Either write something worth reading or do something worth writing.

You probably did something worth doing, now you just have to write it out. Happy writing!

Spotlight on Midwest Health Group

Midwest Health is a patient-focused direct primary care center serving the Kansas City area. They seek to offer affordable, quality care to patients, without forcing them to meddle in annoying insurance battles.




Midwest Health Group provides a lot of information to their patients — from FAQs and services to benefits for employers and businesses, we knew that we needed to create a corporate site that would be bold, sleek, and elegant so that users could navigate this direct primary care site with ease.


We incorporated bold images that would tie the site together — the masthead images appear later in the site to create cohesion that can only come from a wholesome design.




We incorporated a mix of blue hues with white and black in order to create a sea-like feel that would be welcoming and calming. We wanted Midwest Health’s patients to feel as at home on the site as they do in the MHG office.


Midwest Health incorporates a variety of services in order to provide a truly unique experience to their patients. We incorporated a sliding menu to ensure that patients could easily locate the services they need. Since direct primary care is about serving the patient on their time, we made sure that this site enhanced the patient’s experience by incorporating user-friendly navigational items.



We chose to work with Proxima Nova font because its geometric nature, paired with its slightly curved lines matched neatly with the design and slightly curved feel of the site.

Check out Midwest Health Group’s full site here. Check out our portfolio to see more.

  • 10/01/15

Create Effective Direct Mail Campaigns



Direct mail — or unsolicited newsletters, advertisements, promotions, or coupons — can help increase your sales by allowing you to target a specific market. With USPS’s Every Door Direct Mail program, companies that wouldn’t normally send out direct mail are now able to send it easily. They can target specific neighborhoods, zip codes, and mail routes, increasing the chances that the people who receive their mail will be more likely to act on that mail.

But direct mail has been around for a long time, and many companies employ the following techniques in order to create effective direct mail campaigns.

Narrow your specific market.

Instead of sending out mass direct mail pieces to anyone in a specific area, you can narrow your target market a bit further so that you can send your campaign to people who are more likely to be interested in your product or service. You can build targeted lists based on your customers’ age, their zip code, the date of their last engagement with your company, and even whether they have moved recently or not. When you understand who your target market is, you can help ensure that you get a higher ROI.

Create a flexible message.

The appeal of direct mail (besides the fact that it comes right to your customers’ doorsteps) is that you can create a variety of different campaigns. Direct mail is great for promotional campaigns (usually involving coupons), but direct mail can also prompt customers to visit a landing page in order to take the next step (purchase an item, request a service, or sign up for an email list). By leading your customers  through a specific process, you can control and adjust the type of content that they see and, hopefully, influence the way they feel about your product or service.

Create hype.

Whenever customers think they’re getting a special or personalized message, they’re more likely to respond positively. If you have customers who have been with you for a long time, or if you’d like to target people who’ve never used your services, direct mail might be able to help. By sending out early-bird specials, sign-up promotions, or refer-a-friend deals, you can entice customers who might not have been interested in your products to begin with.

Think Outside of the Box

Gaining new sales isn’t only about creating a constant connection with clients or providing a quality service. Sometimes, gaining new sales has more to do with thinking creatively than anything else.

Shift the Way You Market

No matter what type of company you have, you can incorporate genre-blending influences in order to make an impact on customers. Just because you’ve created an online application doesn’t mean you shouldn’t incorporate printed postcards. Just because you have a shoe company doesn’t mean you can’t connect with your clients on social media.

No matter what type of company you have, you can always look to other forms of media to promote and engage with your clients, and eventually gain new sales. Guerrilla marketing is one way that you can surprise and entice your customers.

Go the Way of the Guerrilla

People absorb information in a variety of ways, so if your product stands out enough, your customers are likely to remember it. Guerrilla marketing is when you incorporate visionary and unconventional marketing techniques, usually created at low cost,  to catch your customers off guard. When you incorporate guerrilla techniques, you essentially surprise your customers with your advertisements.

Some guerrilla marketing techniques include

  • Leaving product information in unexpected places. When people see marketing material out of context (i.e. a postcard on a chair at a movie theater), they’re more inclined to pick it up and actually read it.
  • Incorporating larger-than-life signs or promotional material. When potential customers are surprised, they’ll be more likely to pay attention to what they’re seeing.

Beyond the Tactic

Some companies incorporate tactics like stealth marketing, graffiti marketing, and publicity stunts to shock customers, but you don’t have to go into unknown territories to gain new sales. Usually, changing the way you connect with your clients can be enough to increase your sales.

Whether you choose to incorporate guerrilla marketing techniques into your marketing plan or not, you can still do little things to connect with your customers and keep them coming back. Little things like handwritten cards, responding to queries on social media, and generating friendly email responses can be enough to ensure that your customers are loyal to your brand.