To make a blog successful, you must make sure that you are providing regularly updated posts that your readers want to read.
Your blog should be about one main thing. Focusing your topics makes it easier for like-minded individuals to find you, it makes it easier for readers to continue reading your blog, and it makes people feel better–when your readers know what to expect, they are more likely to come back. They are more likely to share and pin your posts. They are more likely to remember your articles.
The amount of posts you create can affect the amount (or lack) of readers that you have. If you post five times a day, your readers might be overwhelmed and feel frustrated when they can’t read all of your blogs, but if you post every three months, your readers won’t come back and refresh your page. So what’s the balance? It all sort of depends on a few factors. What are you capable of doing? You don’t want to outstretch yourself or your topics. You want a balance between what’s comfortable for you and what’s good for your readers. There is no one right way; it just depends on you and your needs. Whatever you decide, though, keep it consistent.
Don’t just throw in random content. We love to read about your personal life, but only if it pertains to the topic you’re writing about. If you have a Chihuahua named Skippy and he always barks when you’re trying to dance to Ke$ha, that might be a cute and funny story, but unless it ties into your blog post in a relevant way, don’t use it. Your readers will be able to tell when you’re throwing in content just to fill up the page. If you have nothing real to say, don’t say anything at all.
Remember that your blog is about your business and your brand–keep your information relevant, easy to read, and related to the theme of your company.