Good copy isn’t enough any more. We need engaging copy— copy that catches readers immediately and leaves them hanging on for more.
Here are some companies that we found doing things right.
Virool makes advertising kind of..well..fun. And, of course, they put their copy in video form since that’s what they do best.
The completely true and not at all made up story of how viral video is made.
Lumio has pretty simple copy, but it reflects their simply beautiful designs.
Lumio is the first product from a studio dedicated to helping people live large with less. The studio is focused on multi-functional, everyday objects that are simple, intuitive and beautiful.
The Lumio brand creates modern lighting systems with the simple goal of giving people the freedom to experience beautiful lighting wherever they are.
Another Escape incorporates copy that reflects their vision.
Another Escape is an outdoor lifestyle and creative culture publication that explores the stories of passionate people and the motivations behind their inspirational lifestyles. We cover a disparate selection of subject matter all deep-rooted in exploration, creativity, innovation and discovery. We are gentle and humble in tone with an investigative nature and we look for interesting practices in which people can be exploratory or creative in unusual and extraordinary ways. We aim to be a source of inspiration for those seeking a fulfilling lifestyle.
Parcel has fun and engaging copy that tells the story of their brand clearly.
We’ve done it all. We’ve balked at missed delivery slips, wasted hours of a perfectly good Saturday on line at the post office, and bruised our arms hauling heavy boxes across Manhattan and Brooklyn. We’ve pled with roommates to sign for packages in our absence and even chased a rogue UPS truck down the street. Enough is enough! New Yorkers are busy — you don’t have time to waste on delivery hassles, especially not when the post office’s hours often conflict with your work schedules. So, Parcel was born.
Parcel hand-delivers your packages when you’re actually home. We streamline the delivery process so you can receive your packages stress-free. When you create an account, you’ll receive a unique shipping address at Parcel’s headquarters. You can enter this address as your own wherever you shop online. When we receive your package, we’ll notify you via text and let you schedule a delivery window for that same evening. We’ll come straight to your door and hand-deliver your package.
We believe the delivery process should be convenient, efficient, and reliable. Parcel makes it all that and more — user-friendly, hand-delivered by a team of charming drivers, and punctual to the minute — for just $5. Never miss another delivery!
Brooklyn Bike Company incorporates a simple design and inspiring copy to promote their popular bikes.
We design bikes that fit into your life, not bikes that you need to fit your life around. That’s our bottom line.
For us, riding means commuting, socializing, getting things done and, sometimes, just being seen. And we don’t feel it’s unreasonable to call for comfort, quality and a value greater than the sum on a pricetag when talking about a full-on lifestyle accessory.
Every one of our bikes adapts to your personal style, answers to everyone’s want for comfort, and speaks to the universal truth that anything can be elevated by design. None of it is by accident.
As a brand, we roll peerless by not seeing ourselves as “just a bike company,” but rather as Solutionists set on improving the urban lifestyle experience and reconnecting fellow city dwellers to the streets that map their days.
We’re so sure we got it right, every one of our bikes is backed by our exclusive lifetime guarantee.
Hop Sing Laundromat takes a different approach to advertising— by not advertising and by accepting their pitfalls. Interesting.
Before Hop Sing Laundromat opens its doors, we would like to take this opportunity to make an announcement. More than anyone else, we understand it is impossible for us to live up to the expectations you may have for our establishment due to the massive amount of media coverage and the unprecedented standard which seems to have been set by everyone else but us. The amount of coverage came as a surprise to use, but that is what the press does to new events, items and places of interest as late American author David Foster Wallace once wrote, “it did what all ads are supposed to do: create an anxiety relievable by purchase,” except we did not intend to advertise our establishment. After all, this is just a simple bar and not some sort of Prohibition speakeasy, or retirement resort-themed bar, as we lack the intelligence to execute such a scheme. For our shortcomings, please accept our most sincere apologies in advance.
Marlow Goods uses nostalgic copy to reflect their bespoke leather goods.
Since reading The Ox Cart Man by Donald Hall as kids, and rediscovering it with our children, we have been inspired to recreate the simplicity and wholesomeness of making something from scratch and connecting with local artisans in the North East who are still mastering these traditional crafts. Our commitment to serving 100% grass-fed beef at the restaurants enabled us to make direct connections with farmers and slaughterhouses in the N.E., and to develop a whole animal program. Each season we receive cows, pigs, goats, lambs, chickens, ducks, geese and rabbits from all over New England, upstate NY and Pennsylvania. Everything is broken down and portioned out to the restaurants at our butcher shop. The only part of the animal that we hadn’t been using in 2007 was the hide. So, after 10 years of dreaming together of a simple leather goods brand, we found a tannery in upstate NY who would custom tan the cow and pig hides of the animals that we serve in the restaurants, and our new company was born.
Since that time, we now purchase the raw wool and the pelts from Icelandic lambs and ewes that we serve in the restaurant and turn it into yarn, sweaters, blankets, rugs, and sheepskins. We also have broadened our approach and purchase all our farmers’ hides instead of just our own. Learning about each step in the process from raw material all the way to the finished product and supporting the crafts women and men that make it all happen is what drives us. Everything is processed within 3 hours drive of NYC and sold at the Marlow Goods Shop in the Wythe Hotel in Williamsburg, where we also curate a small selection of goods from our friends and fellow designers Ulla Johnson, Caron Callahan, A Détacher and many more.