Happy Thanksgiving

Thoreau once said, “I am grateful for what I am and have. My thanksgiving is perpetual.” We like to chew that over as we’re sipping tea, working on projects for our clients, spending time with family, or just existing. Although we try to remember to be consistently thankful, we know that it’s important to express that thanks because, hey, otherwise you might not know!

We’re grateful for the successes of our clients! Knork made Oprah’s list of Favorite Things on Amazon; Atlas.md launched a direct care curriculum to help potential direct primary care providers learn the ropes; Midwest Health Group is accepting new patients; and Raise my Head had a well-written and well-deserved profile created about them in The Wichita Eagle. All of our clients are wonderful, and we’re thankful that we have the opportunity to work with you!

Oh, and we almost forgot! We’ll be out of the office on Thursday, November 26 and Friday, November 27 so that we can celebrate and spend time with our friends, family, loved ones, and maybe even some personal projects. We’ll be back at it on Monday, November 30th!

Happy Thanksgiving from the EM family to yours!

(Did we miss you? Send any successes to info@entermotion.com so we can share in the excitement with you!)

Enter the Archives: Creativity and Balance


We talk a lot about creativity here because…well…we’re a creative design firm. Our archives are a great look into our evolution as designers and creative thinkers. Check out some things we’ve said about design to see how we balance creativity and work.

Stay true to your goals.

Embrace your Small Business America lifestyle. Appreciate the flexibility it offers, and the opportunity it presents to produce your best work. Your creativity is waiting to emerge- you just have to let it.

Keep track and follow up.

In our small studio, we’re all project managers to some extent. We develop (and continually evolve) a sort of checks and balances system that helps us keep track of each others work. We want to make sure nothing but our best work goes out the door. That doesn’t mean, though, that the process is always smooth. This article from Workawesome has some insightful ways of handling unscheduled breaks in the day, and actually remembering to follow up later.

Busy isn’t necessarily bad.

There’s something to be said for losing a little bit of your sanity during times like this. If you’re smart, you’ll take something away from it- experience, self-control, perspective, a new medication for high blood pressure- that you can carry over into the next phase your company launches into.

Marketing isn’t always necessary.

When you stop trying to attract clients with all those conventional marketing techniques and start talking to them, you make something awesome happen.

We’ve done this through blogs, twitter, and e-mail. We like it because we get to see our clients (and they get to see us) through a friendly non-work lens.

Breathe. Balance.

Balancing work and creativity isn’t always easy, but once you find that sweet spot in between work and creativity, you’ll be able to find more ways to connect…like humans.


Inspire Trust through Stories


Trust is in the Eye of the Beholder

Your brand’s story is what you tell people about your company and how you tell it to them. Essentially, your goal is to show your customers that you’re trustworthy through your story. Let’s look at some ways that you can enhance trust through your story.

Be Specific

If your story is specific, your brand will be more trustworthy.

A: I received 100 likes on Twitter yesterday.
B: Yesterday, at 4 p.m., I heard a ding on my phone. John, my colleague, shared my Twitter post about my company’s new location. Within 15 seconds, my phone was ringing so much that it almost fell off of the table. I received 100 likes for one post.

Which story sounds more believable? While they’re both true, only one of them sounds more trustworthy. It’s simple: you can inspire trust by presenting your story in the moment.

Get the Story Right

Your story should include the setting (i.e. the moment in time in which your story takes place); the characters (i.e. the people in your brand); the conflict (i.e. the point at which something changed); and the resolution (i.e. where your characters are now). If you can create an engaging story full of facts, a realistic scene, and sensory details, your customers will be more likely to remember your story and believe in your brand.

Inspiring Trust

You want your brand to sound similar across all platforms. If your brand’s voice is solid, your customers will begin to see it as its own entity. It’s sort of how people hear the word “Apple” and immediately think of the iPhone; or how people hear “John Deere,” and have a certain image of what their products are like.

Trust isn’t going to happen over night, but if you are careful about how you craft your message, and you’re consistent in your brand’s vision, then customers will begin to trust your brand and your products or services.

To Market or not to Market?

There are a lot of companies pushing the idea that you have to constantly market. That you have to constantly send out emails, newsletters, or text promotions. We’re of the other class — only promote when you have something to say. There’s no point in sending needless letters, tweets, or emails. Your customers will get annoyed. If they want information, they’ll come to you, and that’s usually a great place to start.

Look to your customers.

Sometimes, the answers are right in front of our noses. Rather than constantly moving outward and looking for a new way to market, sometimes it’s better to see what the customer wants. Think about who they are and how they communicate. Are they sending you emails? Texts? Tweets? Meet them in the middle and connect with your customers they way they prefer. More often than not, your customers will communicate with you when they need to.

Is old-school better?

We believe that it’s more important to have a well-designed website, engaging newsletters, custom-built designs, and relevant email marketing campaigns rather than fast-blast text messages or a series of pointless emails. Marketing is never something that people want to be interrupted with. We hate sales calls during dinner; we are against most forms of invasive marketing. It’s better to have in-depth content, a well-updated website, and valuable information than to push your ideas in front of your customers’ faces.

When marketing is important.

Sometimes, marketing is a have to rather than a should. For example, if you have a new product coming out, you’ll want to create some ad copy or some web copy. Maybe you’ll send out some postcards. You’ll probably have a tweet or an ad campaign. These are all valuable forms of marketing. But let’s face it. Famous brands didn’t get that way by shoving their products in their customers’ faces. They did it with grace and with ease.

No matter how you market or how often you market, you should communicate with your customers the same way that you would across other mediums. Market smart, brand smart, and reach your customers where they are. Marketing should always be about putting valuable content in a place where the customers can see it and can appropriately respond to it on their terms. Anything else is probably counter-intuitive.

Spotlight on Vieux Care

We’d like to congratulate Vieux Care, a direct primary care office based out of New Orleans, on the launch of their new website.

Vieux Care values the art in doctor-patient relationships, and we wanted to push the boundaries of what their site could accomplish. Because they value honesty, transparency, and near-immediate doctor-patient communication, their welcoming site incorporates a beautiful color palette, inspirational images, and three easy-to-navigate guidelines for how patients can receive care.



Vieux Care is a company that values the doctor-patient relationship, so we wanted to make sure that their site was healthy, clean, and well organized. We began by reviewing their competition and creating a plan that would allow us to approach this site from a patient’s point-of-view. Patients can receive immediate care from their doctors, and we incorporated white, easy-to-spot buttons that would allow customers to preview the benefits of joining Vieux Care.



Vieux Care values the people of New Orleans, and we created text that would reflect their inner values— their ability to see fewer patients; their dedication to remaining hassle free; and their patient-focused care.

Color Palette


Vieux Care provides real care, and we crafted a color palette that would be calming nd welcoming. We know that joining a new primary care practice can be intimidating, so we made sure that the clean lines and streamlined feel of the site reflected Vieux Care’s ability to reduce hassles and remain patient focused.



Elegant architecture, streamlined navigation, and subpages that build off of one another create a site that is full of easily accessible content. Customers feel welcomed by the color palette and the curved edges of the buttons, font, and the chunking of the various sections.

Social Media


Because of the nature of the site, Vieux Care relies heavily on social media interactions with patients; so we made their social media contacts minimal and easy to find.