How To Write a Useful Blog

 

 

UsefulBlog

There are over 150 million blogs on the Internet, and that’s just today. Not all of them are useful and not all of them matter, but it’s important to create blog posts that are both useful and unique. To do that, look at some ideas below.

Interest is one of the most important qualities that you can bring to your blog. If you write about all things tech, don’t pass up on any opportunities. If there’s a tech conference in town, go to it. If your friend is trying out a new product, ask if you can join. Don’t be afraid to scour the Internet, to ask your friends questions, and to ask strangers questions. If you’re not asking questions, you’re not doing your job.

Research ties into interest as well. You want to stay relevant and up-to-date. If you are about to launch a new product, you should do proper research to make sure you are presenting it in the best way. Check out your competitors. How are they telling their story? How is your story different from theirs? You have to put in the hours of research and remember what sets you apart.

You’ll want to make sure that you write to your audience. You should know who your audience is and know how to approach them. Imagine you are writing to one person. You should think about who this person is and what they need to know from you.

Set goals so that you know what you need to write about and when you need to write about it. This will help you make sure you aren’t missing any opportunities. Of course, you can’t schedule in everything, so you will want to leave room for possibilities.

Finally, you can’t be afraid of telling the truth and reaching out to your audience, readers, and clients in a real way.

How to Relax and Get More Done

Relax and Get More Done

We know that it seems counterproductive, but relaxing might actually help you be more productive. According to a NY Times article,  “A new and growing body of multidisciplinary research shows that strategic renewal — including daytime workouts, short afternoon naps, longer sleep hours, more time away from the office and longer, more frequent vacations — boosts productivity, job performance and, of course, health.”

Things like afternoon naps, downtime from work, and vacations (where you don’t check your phone) can actually help you get more done. But how do you know when it’s time for a break? You’ve probably noticed these signs and then promptly ignored them:

  • fatigue
  • eye strain
  • feeling overwhelmed
  • feeling sleepy

The trick is to take a small break when your energy starts to dip. To relax, renew, and recharge, try some tips below:

  • meditate for 5-10 minutes
  • take a 15-minute nap
  • don’t answer emails after work
  • actually take your vacation days
  • sip some tea
  • exercise throughout the day

These are simple principles: recharge more deeply so that you can work better. It’s as simple as turning off your phone after work, taking small breaks throughout the day, and listening to your body.

How to Write an Email That Gets Read

thumbnail

Newsletters are great tools. They help people get the information they need quickly, but how long do readers usually spend on an email? You tell me. How many emails do you get on a daily basis? More than 10? More than 100? More than 500? No matter the amount, you probably don’t read every word in every sentence of every email. You probably don’t even read most of the words. I bet you just scan the email for the important parts.

But how do you know what’s important? You don’t, but the person creating the email should. Here are some tips that you should employ while writing email newsletters.

  • Your headline should be the most important part of your emails
  • All important information should come early in the content
  • Bullet points should be used to help your readers quickly scan emails
  •  You should make it easy to read
  •   You should use actionable language to help your readers know what to do
  •   You should keep it simple
  •   You should include links to social media

Remember to always keep your goals in mind. If you provide well-written, consistent, and readable newsletters, your customers, clients, and friends will usually open your emails and spend the time reading them. In addition, no matter how good your content is, if you don’t have eye-catching visuals and an appealing aesthetic, chances are your readers won’t open it. Make your email newsletter something you would want to open and read, and you’ll never go wrong.

17 Questions to Ask Before You Create a Content Strategy

 

thumbnail

Creating a content strategy is all about figuring out who you are, who your audience is, and what type of content you want to create. To begin, you might want to ask yourself the following questions.

What is the biggest selling point of my brand?
Who are my competitors?
What is my story?
What sets my brand apart from other similar brands?
What solutions does my brand create?
What are my goals?
Who is my target audience?
What is the tone that my audience would most appreciate?
What does my audience do on a day-to-day basis?
What is going to keep my audience engaged?
What keywords are relevant to my industry?
What sort of time do I have to create unique content?
How much time can I spend brainstorming content?
What days of the week will my posts receive the best feedback?
How early do I want to start promoting content?
What type of feedback do I want from my readers or clients?
What form do I want my feedback to be in?

These questions will help you begin to think about your content strategy in a more focused way.

The Ugly Truth About Facebook Advertising


According to one scientist, it’s better to say no to Facebook ads. Let’s say you pay $10 for a Facebook ad and you get 40 likes. That’s cool, right? That’s supposed to mean that your page engagement is going to go up. That’s supposed to mean that you’ll have 40 new customers, right? Not exactly.

Even if you go through “legitimate” means of advertising by using Facebook ads, you aren’t going to get better followers. Why not? Because according to Veritasium, an educational YouTube channel, “click-farms click the ads for free….they like pages other than the ones they’ve been paid for to seem more genuine.” Even though you aren’t paying for fake likes, you’re still getting fake likes.

It’s a tough pill to swallow, though, because there’s a lot of pressure from society to advertise on social media. If you skip it, you’re told you’re missing out on valuable engagement. And while you are missing out on some activity, its legitimacy is debatable. What’s the point of traffic if it’s not real? Exactly – there isn’t one.

So while you’re planning your marketing budget for 2015, you might take another look at the ad money you’re dedicating to Facebook. We’re not telling you what to do, but if you’re going to spend money, we want it to make an impact on your brand. A real one. One main issue is that online advertisements through social media sites like Facebook are largely automated. There aren’t any real people behind the scenes. According to one study, “more than half of online display-ad buys last year…were made using automated systems.” Why waste your time?

Advertising isn’t a one-click-fixes-all sort of thing, so instead of just checking the “advertise here” box, why not talk to someone who manages these sorts of campaigns? You’ll get more for your money and you’ll be able to advertise the right way.