What to Put on your About Page

AboutPage

Your “about” page is going to be popular. It’s going to be the page that most of your customers gravitate toward. Why? Because they want to know who is running the show and how they can fit into the whole picture.

Of course, you’ll want to give the customer some information about you and your story. Why the company was started, why you care, why it’s important. But you should also include information about why your customers should trust you. Have you won awards? Been in business for 10 years? Served a number of local companies? Talk a bit about why your customers should believe in you.

On your about page, and on all the pages of your site, it’s important to sound like you. That means that you want to use actual language that your customers will understand. To do this, think about how you would explain your company to a friend. Then, go with that. Customers don’t want to plow through tons of jargon or strange words. They want to see who you are and they want to know that you’re a real person and a real company.

Finally, you want to make sure you have the right amount of information. You don’t want too much information on your about page because your customers will become overwhelmed. If you have a lot of technical information that you want your customers to know, you might want to consider creating subpages. Subpages will allow your customers to quickly click through and find the information they need without stressing.

Your about page should reflect your brand, be concise, and tell your story.

5 Programs To Support

5programs

We love to support new programs or projects that are making a difference. Recently, we talked about our support of the Dollar a Day program.  If you’re looking for some new programs to support, here are some more of our favorites.

One Laptop Per Child
One Laptop Per Child wants to empower children through technology. If you donate to this program, your money will go towards providing children in developing countries rugged, long lasting computers that will help expand their education.

Girls Who Code
Girls Who Code is a company that provides computer science education to girls. Girls learn how to code, they meet with entrepreneurs and IT professionals, and they get jobs in the IT business.

Girls in Tech
Girls in Tech has created a variety of programs to help girls interested in technology. Girls are paired with mentors and they get to attend conferences, educational boot camps, and cultural exchange programs.

Bitsbox
Bitsbox provides monthly coding projects so that kids can learn to code real apps.

Erasable Circuit Marker
With the Erasable Circuit Marker, you can make circuit cards, you can fix and erase circuits, and you can create sensor interfaces.

Understand Your Audience for Successful Content Marketing

thumbnail

The Content Marketing Institute came out with a study that explores how to be successful at content marketing.

According to CMI’s study, “the 39% of B2B small business marketers who have a documented content strategy are more effective in nearly all aspects of content marketing than their peers who either have a verbal-only strategy or no strategy at all.”

You need a plan. But before you create a  content management plan, you should figure out how you’re going to analyze your success. Are you going to analyze success by how many clicks you get? By how many new readers? How are you going to gather this data?

Then you should consider your audience. Do you want to segment your audience and market towards a specific subset? Do you want to try to target your audience as a whole? You should create a general profile of your audience. Include their age, sex, level of education, marital status and job status.

Once you do that, you can start thinking about what your audience needs. Do they all share the same needs? Does every person want a solution to a particular problem? Can you offer that solution? Dig a bit deeper and think critically about your audience. What do they believe in? What do they do when they first wake up?

Obviously, not all of these questions will be important, but they can help you create an idea in your mind of what your audience needs. Naturally, once you figure out the profile of your audience, how you’re planning on analyzing data, and what your audience needs, you can begin to plan your content marketing strategy. Your strategy will help you figure out the best time to release a new product, talk about a benefit of your service, or unleash a new business plan.

The Deal With User Experience

thumbnail

What should you put on your site? Where should your links go? How should you format your page? A lot of questions go into web design.

According to a study by Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias May, the world of websites has changed in the last 10 years. This study found that “users return less frequently to previously visited pages.” So what does that mean for our websites?

It means that you have to think about creating forward-propelled content. Instead of forcing your readers to go back to previous pages, you want make sure that each page includes all of the information that you want them to receive.You should create a footer with your logo and contact information so users don’t have to click around to find it.

The Weinreich, Obendorf, Herder, and May study also found that “pages visited for less than 12 seconds…had an average number of 430 words” and if your webpage appears on the second half of the Google search results page, your site will receive less clicks than the results on the next page.

Here’s what this means for you:

  •   You should provide scannable content.
  •   You should provide metadata so your site shows up early on Google results.
  •   You should make sure your pages load quickly — users will move on if your page doesn’t load fast enough.
  •   You should place your most important links in the upper left quadrant of the browsing window.

The way people read online content is always changing, but the one thing that probably won’t ever change is the fact that if you have good, relevant content, your users will enjoy coming back to your site.

6 Landing Page Tips to Create a Better Page

6LandingPageTips1

Your landing page is any page that readers click on, but a landing page can be used to get readers to complete a specific task — whether that’s buy your product or click through to go to another page on your site. To create a landing page that converts into direct sales, there are few things that you want to keep in mind:

Explore the benefits of a product or service. Don’t talk about the features or the specs. Yeah, people might want to know how tall or small your product is, but they really want to know how your product will benefit them.

Write a great headline so that your page will show up in search results. Keep your headline clear.

Include a subheader that outlines your promise. What will your readers get from reading your landing page?

Keep your content simple. You want your readers to spend time actually reading your site, so don’t cloud it with random bits of information, long sentences, or hard-to-read paragraphs.

Research your competitors to make sure you’re including the right type of information.

Finally, make sure you have valuable information. You don’t want to waste your customers’ time. You want to deliver on the goods you promised.